Luxury eCommerce website
Grand Prix Events approached Plug & Play because they needed a new luxury eCommerce website design and knew that we had a lot of experience in delivery other luxury eCommerce websites. Grand Prix Events had seen a luxury eCommerce example of our work and wanted us to deliver a new website for them.
We have a lot of experience of delivering luxury eCommerce websites for a range of clients across different industries. Grand Prix Events sell tickets and experiences to grand prix races across the world. The price point of their products is high so they needed a luxury eCommerce website that would reassure their target audience that they were an established, reputable company and convert them to buy.
Our web design surrey team looked at a number of luxury eCommerce example websites for inspiration and ideas when they created the wireframes and designs for the new Grand Prix Events luxury eCommerce website. Our website design agency team also looked at luxury eCommerce example websites to seek inspiration for animations and functionality that would benefit the Grand Prix Events website.
Content was a vital piece of this luxury eCommerce website project, so we worked closely with the Grand Prix Events team to ensure that the text on the website assisted users with information about the event, providing as much information as possible. Imagery was also fundamental to the success of the website as they help to convey the excitement and energy of attending a race. Having looked at a number of luxury eCommerce examples, we knew that imagery is often at the forefront of a website, helping to instantly engage users.
After we launched Grand Prix Events’ new luxury eCommerce website, we monitored the website closely to understand how users were engaging with it. We were thrilled to see that the eCommerce conversion rate had increased significantly, meaning that more users were buying their Grand Prix tickets from the luxury eCommerce website we’d created.